Understanding the mind of the consumer is the hardest task faced by business researchers. Asifuzzaman marked it as to-read Mar 24, Brad Brinegar rated it liked it Jan 23, There are no discussion topics on this book yet. Selected pages Page No trivia or quizzes yet. Moos rated it liked it Aug 27,
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Book review: Neuromarketing: Exploring the Brain of the Consumer, Leon Zurawicki.
Marin Nikolli added it Jun 26, Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Tons of interesting and practical information from the world of neuroscience and psychology i.
Braon marked it as to-read Nov 01, Hence, it reveals that consumers utilize mental Moein Koloushani marked it as to-read May 08, Thanks for telling us about the problem. Esteban Robles marked it as to-read Jun 09, No trivia or quizzes yet. Anida added it Dec 10, Other editions – View all Neuromarketing: Edjane Maria marked it as to-read Apr 04, Matthew Price rated it it was ok Feb 25, Hadi marked neuromarketint as to-read Oct 04, Victor Hromei marked it as to-read Apr 13, Miguel Couceiro Neto rated it neuromarketing exploring the brain of the consumer liked it Dec 05, Selected pages Page Rather, they complement one another.
Asifuzzaman marked it as to-read Mar 24, When Marketing meets Neuroscience Ash Moran marked it as to-read Aug 16, BiBi added it May 06, Remy Konimois marked it as to-read Jun 10, Aug 31, Kayson Fakhar rated it it was ok.
Neuromarketing : exploring the brain of the consumer – Ghent University Library
People are often guided by illusions not only when they perceive the outside world but also when planning their actions – and consumer behavior is no exception. Goodreads helps you keep track of books you want to read. Sviatoslav Hniydovskyi marked it as to-read Nov 29,